The graphic art chosen for this globe showcases Milan’s Fiera Campionaria from its distant first edition in 1920 to 1990. The poster selected, designed in 1972 and produced by Studio CBC, was updated with a green approach, emphasizing the colors and making them brighter.
The image creates a synergy between the rigidity of the artwork and the curved lines of the globe. The dynamic, sinuous lines embrace the world map like radio waves, spreading ‒ through trade show events and congresses ‒ a culture of exchange consistently informed by environmental awareness.